Using promotional merchandise remains an effective tool for boosting the popularity of a business. If used correctly, it could lead to positive results. However, if you make these mistakes, your efforts could backfire. Therefore, you need to be cautious in using these tools. You do not have any objective When giving promotional merchandise, you need
Using promotional merchandise remains an effective tool for boosting the popularity of a business. If used correctly, it could lead to positive results. However, if you make these mistakes, your efforts could backfire. Therefore, you need to be cautious in using these tools.
You do not have any objective
When giving promotional merchandise, you need to identify your goals. Do you want to increase awareness? Do you want to attract new customers? Do you wish to reward old and loyal customers? You cannot give away products for free without a clear goal.
There is no distribution plan
You are spending money to purchase promotional gifts. You want to increase the number of potential customers through this advertising campaign. However, if you keep distributing without a plan, you are only wasting your efforts. Make sure that the people receiving the items might purchase your products in the future. You might give them out during special events and conferences. You could also set up a booth in key places like malls and schools.
Choosing the wrong items
Choose a product that is close to what you are selling. For instance, you are selling organic products; you should not give away free unhealthy snacks. It goes against the core of your business. You also need to choose practical items like pens, mugs, and umbrellas. Do not give away shirts that have a huge logo and product name in the middle since no one will want to wear that in public. It is like hiring them as a model without paying them.
Asking for a lot before giving the item
There is nothing wrong in asking people to play a game or join competitions first before being rewarded with a quality promotional gift. However, you cannot make it too complicated when they are only receiving a pen or a notebook in the end. You can offer some of these items for free. You might opt for limited edition merchandise as prizes for some games.
Not informing your employees about the goal
You will most likely pass on the responsibility to hand out these items to your employees. It is crucial for you to tell them why you are doing it, and what they need to do to help build the name of your company.
Choosing poor quality merchandise
Giving something for free is not easy for most business owners. They do not want to take the risk if they know they are not earning anything of significant value. Therefore, they choose poor quality merchandise so they can save money. It is a huge mistake since your target audience might feel like you are trying to short-change them. They might feel the same way about the products you offer.
Avoiding these mistakes could help you in your efforts to increase the popularity of your business. You spend money to purchase these gifts, and you want people to respond well to them so that your efforts will not go to waste.