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Offline. Free your mind from smartphone and social media stress, reviewed – Irish Tech News

Offline. Free your mind from smartphone and social media stress, reviewed – Irish Tech News

By @SimonCocking reviewed of Offline. Free Your Mind From Smartphone and Social Media Stress. By Imran Rashid and Soren Kenner, Paperback and e-book, £12.99, ISBN: 9780857087935. Published by Capstone, January 2019 Facebook, Apple and Google revealed using addictive design to resell consumers attention. Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get

By @SimonCocking reviewed of Offline. Free Your Mind From Smartphone and Social Media Stress. By Imran Rashid and Soren Kenner, Paperback and e-book, £12.99, ISBN: 9780857087935. Published by Capstone, January 2019

Facebook, Apple and Google revealed using addictive design to resell consumers attention. Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. 

In OFFLINE, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. Learn more about:

How addictive design that tampers with your brain and your ability to focus
What creates echo-chamber effects and cognitive bias. Why FOMO (fear of missing out) impacts self-esteem. How Social Media grouping mechanisms change your perception of reality. Why depleting your online self-control leads to poor decisions in your professional and personal life. How to resist “digital pollution” as an individual and as a family.

We are seeing a lot of books recently looking at the negative effects of technology and questioning the downsides of this compulsive, swipe and like smartphone world that we have unthinkingly dived into. In many ways it is a scary ride. Parents stuck to their phones while kids call for their attention. Pedestrians walking face down, screen tied as they cross streets, and busses and cafes full of people not speaking to each others. The authors also cite skin touch deficits, and less sex or physical encounters. There have been studies about millenials having less relationships, less engagement, and less confidence about how to engage with real, physical people, rather than the digital friends they converse with daily.

They raise important and interesting questions, very much challenging us to look at our own personal habits and how we engage with the world. In some ways they perhaps open the can of worms, but do not conmpletely dive into how to effectively deal with the issues raised. To be fair maybe no one has really identified an ideal solution to these issues, but it is true that we do need to try and find a way to do so, and soon.


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