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  • The true absurdity of the ‘junk food’ advertising ban, revealed

    The true absurdity of the ‘junk food’ advertising ban, revealed0

    A little known fact about Transport for London’s ban on ‘junk food’ advertising is that a company doesn’t have to be selling food to fall foul of the rules. If an advert for a West End musical used a picture of a custard pie, it would be rejected. The rules also apply to TfL’s own

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  • Connecting martech and adtech boosts experience-led advertising | Business

    Connecting martech and adtech boosts experience-led advertising | Business0

    Marketing tech and advertising tech, or their more commonly used abbreviations, martech and adtech, have both rised to prominence in recent years. What links these seemingly disparate areas of technology is a common purpose: to convert individuals into customers.  Martech is generally considered to include technologies such as CRM and SEO, and according to some, focus

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  • The unintended consequences of the ‘junk food’ advertising ban

    The unintended consequences of the ‘junk food’ advertising ban0

    It’s only been a week since Sadiq Khan’s ill-conceived ban on ‘junk food’ advertising across London’s public transport network came into effect, but the unintended consequences are already coming to light. As I explained last June, ‘junk food’ has no legal definition. Those who want to restrict food advertising clearly have American fast food chains

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