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  • How to Build a Brand Story That Buyers Emotionally Connect With

    How to Build a Brand Story That Buyers Emotionally Connect With0

    June 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are influenced by a brand’s ability to form emotional connections with them. In fact, Harvard

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  • Top 10 Negotiation Tactics Used By Buyers (and How to Respond)

    Top 10 Negotiation Tactics Used By Buyers (and How to Respond)0

    This stage of the deal-making process can have huge implications on your ability to close and keep satisfaction high. March 16, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Imagine that you worked on a sale for about nine months. The average size of your opportunities is roughly $600,000. This one

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