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  • Connecting martech and adtech boosts experience-led advertising | Business

    Connecting martech and adtech boosts experience-led advertising | Business0

    Marketing tech and advertising tech, or their more commonly used abbreviations, martech and adtech, have both rised to prominence in recent years. What links these seemingly disparate areas of technology is a common purpose: to convert individuals into customers.  Martech is generally considered to include technologies such as CRM and SEO, and according to some, focus

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  • Best MarTech and AdTech Startups in the UK

    Best MarTech and AdTech Startups in the UK0

    By Techworld Staff | Feb 14, 2019 Share Twitter Facebook LinkedIn Marketing tech (MarTech) and Advertising tech (AdTech) are two extremely powerful industries, with startups in the area racing to transform the future of digital marketing and brand advertising. Research by accounting network MooreStephens estimates that the MarTech industries of the UK and US combined are worth $34.3 billion (£26.43 billion).

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