Read next: How UK insurers are embracing digital innovation with mobile apps, gamification and customer data analytics

Research from London accelerator Startupbootcamp InsurTech and PwC, based on more than 1,300 startups across the world, shows that 75 percent of incumbent insurers “believe the biggest impact to the industry will come from building new products in order to address the changing needs of the customer”.

Here are some of the most innovative insurtech startups in the UK trying to build those products today…