Merely having a website doesn’t guarantee success, as you may very well know. Having a website with a great design, though, can indeed pave the way for your website to succeed. It is a fact that most, if not all, website designers and developers will know, but it’s also a bit more complex than that.
Merely having a website doesn’t guarantee success, as you may very well know. Having a website with a great design, though, can indeed pave the way for your website to succeed. It is a fact that most, if not all, website designers and developers will know, but it’s also a bit more complex than that. Of course, you have to be aware of the proper principles in design to make the most of these principles, and it follows that you should make use of them on your website. But what are these principles, and what can they do for your website? Here’s a list of the best design laws and principles you should incorporate into your website today.
Gestalt laws of design
The Gestalt laws of design or design laws are a theory of the brain and mind, and it states that human beings see different objects as a whole before they perceive the object’s parts. So, if you would like to apply it to the design of your website, make it a point to let viewers see your site as a whole first prior to them distinguishing other site elements like your menu, header, body, and so on.
These laws include the law of proximity, the law of closure, the law of similarity, the law of symmetry, the law of common fate, and the law of continuity. It pays to read up on it, but to give you a gist: the law of proximity refers to how individuals tend to group different elements close to each other into a single object, whilst the law of closure refers to how human beings try to look for completeness – and our minds often “fill in” any elements that are missing to produce an entire shape. The law of similarity, meanwhile, attests to how our minds tend to group various things depending on their similarity. Individuals will, for instance, group different elements depending on their shape, colour, shading, and other factors into one single element. Therefore, if you have various objects, ensure that you differentiate them as clearly as possible so they don’t become grouped.
This law states that every extra choice or option presented to a person will increase the time it takes for them to decide – so it’s perhaps no surprise that it is also called decision fatigue. In terms of your website, design specialists like Expre Digital Ltd explain that it makes sense to offer as few choices as possible so your visitors can decide faster, and you can use it for menu choices and calls to action.
The rule of thirds
Another fundamental principle in design is the rule of thirds, and it is closely associated with imagery use. Many photographers use this as well, and to apply it to your website, you can develop 9 portions by using 2 horizontal and 3 vertical lines. Then, to come up with eye-catching and exciting images, put the most vital elements along those horizontal or vertical lines – or along the points where they intersect.
You should also be consistent with your patterns and colour choices, icons, buttons, spacing, headings, page layouts, and breadcrumbs. It’s a top principle that can help your website look more professional and polished, resulting in better credibility, too.
Image attributed to Pixabay.com